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Fresh Hass Avocados Ring in Holiday Retail Dollar Sales

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Fresh Hass Avocados Ring in Holiday Retail Dollar Sales
Fresh Hass Avocados Ring in Holiday Retail Dollar Sales

MISSION VIEJO, CA – Avocado greenback income all through the fall and wintertime holidays of 2021 soared to new file breaking highs. The Hass Avocado Board’s (HAB) just lately produced vacation retail recap report facts the retail greenback sales, volume, and ordinary sale rate for Hass avocados for the duration of the Halloween, Thanksgiving, Xmas, and New Year’s Eve holiday weeks. The retail recap noted revenue quantity and retail dollar profits arrived at a blended 145 million units and $171.7 million for the duration of the fall and wintertime holiday seasons.

As the only unbiased avocado organization that equips the full marketplace for success, HAB generates quarterly experiences about countrywide vacation retail revenue functionality. The avocado holiday retail recaps provide insightful retail sales information and facts for group professionals, entrepreneurs, merchants, and sector leaders as they system promotions and marketing endeavours for the impending calendar year by tracking the most notable vacation income area by location and year more than 12 months. The information and facts beneath presents a brief snapshot of each and every holiday’s profits, quantity, and common product sales selling price facts.

Key highlights from the report contain:


  • Avocado income achieved a 4 yr substantial of $43.9M, up 5.7% over the preceding calendar year.
  • All round, avocado quantity was down -9.6% from the prior yr. Nonetheless, when compared to the pre-pandemic 12 months of 2019, quantity was up 11.1%.  
  • Halloween week greenback income were being up in all areas across the United States, apart from California. Dollar income and avocado units per shop ended up greatest in the West and California areas.
  • On common, avocado suppliers noticed Halloween week sales of $1,164 and a quantity of 989 models per retail outlet.
  • Nationally, normal product sales price increased 17%, pricing ranged from $.91/device in South Central to $1.39/device in the Northeast and California regions.


  • Avocado dollar product sales soared to $38M throughout Thanksgiving week, up +16% as opposed to the prior 12 months, a acquire of +$5M vs . the prior yr. Avocado quantity profits dropped -9% to 30.7 million models from 2020.


Getaway Retail Recap

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  • Thanksgiving 7 days greenback profits confirmed strong expansion throughout all locations of the United States, ranging from +8% to +32%.
  • Stores noticed revenue of $1,007 and 814 units for each store all through the vacation 7 days.
  • Average offering rate elevated +27% to $1.24/unit, ranging from +12% in the Excellent Lakes to +40% in the Southeast areas.


  • Avocado greenback income were up to $42.3M, an improve of +20% versus the prior yr. Overall avocado volume was down -7% from the prior year, but up +9% compared to 2019.
  • All areas across the United States recorded dollar expansion ranging from 11% in the California and Northeast regions to +42% in the Southeast. Per shop unit gross sales ended up strongest in the West, California, Southeast, and South Central areas, with device profits earlier mentioned the countrywide common.
  • On typical, avocado shops noticed Christmas week product sales of $1,117 and a quantity of 901 units for every retail outlet.
  • Nationwide, the normal price for Xmas 7 days improved by+29% to $1.24/device. The regular price tag elevated by double digits for all locations ranging from 19% in the Northeast to 39% in the Southeast.     

New Year’s Eve

  • Retail gross sales of avocados reached $47.5M throughout the New Year’s Eve 7 days, a document large in 4 yrs. Avocado quantity was down -5% as opposed to previous 12 months, but up by +25% since 2019.
  • All regions contributed to the greenback expansion ranging from 6% in California to +29% in the Southeast. For each retail store device product sales had been best in the West, California, South Central, and Southeast regions. 
  • Retailers noticed product sales of 1,127 units and $1,248 for each retail outlet all through the holiday break week.
  • Nationally, the normal sale cost for New Year’s Eve 7 days amplified by 25% to $1.11/device. Typical cost rose across all 8 regions of the United States, ranging from 9% to 36%.

HAB releases a vacation recap just about every quarter, covering avocado revenue tendencies for the corresponding holiday seasons and situations. The retail recap report information gross sales data throughout the United States all through specified holiday months, supplying insightful facts for potential holiday break promotion preparing. For much more facts about avocado product sales for each holiday, stop by

About The Hass Avocado Board

The Hass Avocado Board (HAB) exists to support make avocados America’s most well-known fruit.  HAB is the only avocado firm that equips the whole global business for success by amassing, focusing and distributing investments to manage and expand need for avocados in the United States. HAB presents the market with consolidated supply and current market facts, conducts diet investigate, educates wellness pros, and provides individuals together from all corners of the industry to collectively get the job done to expansion that benefits anyone.  The business also collects and reallocates resources to California and importer associations to reward precise countries of origin in selling their avocado brand names to clients and shoppers across the United States.