Recent Hass Avocados Ring in Vacation Retail Greenback Gross sales

Recent Hass Avocados Ring in Vacation Retail Greenback Gross sales

MISSION VIEJO, CA – Avocado buck revenue all by means of the autumn and wintertime holidays of 2021 soared to new file breaking highs. The Hass Avocado Board’s (HAB) simply currently produced trip retail recap report info the retail buck gross sales, quantity, and extraordinary sale charge for Hass avocados all through the Halloween, Thanksgiving, Xmas, and New 12 months’s Eve vacation weeks. The retail recap famous income amount and retail greenback earnings arrived at a blended 145 million items and $171.7 million all through the autumn and wintertime vacation seasons.

As the one unbiased avocado group that equips the total market for achievement, HAB generates quarterly experiences about countrywide trip retail income performance. The avocado vacation retail recaps present insightful retail gross sales info and info for group professionals, entrepreneurs, retailers, and sector leaders as they system promotions and advertising endeavours for the upcoming calendar 12 months by monitoring essentially the most notable trip revenue space by location and 12 months greater than 12 months. The knowledge and info beneath presents a quick snapshot of each vacation’s earnings, amount, and customary product gross sales promoting value info.

Key highlights from the report comprise:


  • Avocado revenue achieved a 4 yr substantial of $43.9M, up 5.7% over the previous calendar 12 months.
  • All spherical, avocado amount was down -9.6% from the prior yr. Nonetheless, when in comparison with the pre-pandemic 12 months of 2019, amount was up 11.1%.  
  • Halloween week buck revenue have been being up in all areas throughout the US, aside from California. Greenback revenue and avocado items per store ended up best within the West and California areas.
  • On frequent, avocado suppliers observed Halloween week gross sales of $1,164 and a amount of 989 fashions per retail outlet.
  • Nationally, regular product gross sales value elevated 17%, pricing ranged from $.91/machine in South Central to $1.39/machine within the Northeast and California areas.


  • Avocado greenback product gross sales soared to $38M all through Thanksgiving week, up +16% versus the prior 12 months, a purchase of +$5M vs . the prior yr. Avocado amount earnings dropped -9% to 30.7 million fashions from 2020.


Getaway Retail Recap

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  • Thanksgiving 7 days buck earnings confirmed robust growth all through all areas of the US, starting from +8% to +32%.
  • Shops observed income of $1,007 and 814 items for every retailer all by means of the holiday 7 days.
  • Common providing charge elevated +27% to $1.24/unit, starting from +12% within the Wonderful Lakes to +40% within the Southeast areas.


  • Avocado buck revenue have been as much as $42.3M, an enhance of +20% versus the prior yr. General avocado quantity was down -7% from the prior 12 months, however up +9% in comparison with 2019.
  • All areas throughout the US recorded greenback growth starting from 11% within the California and Northeast areas to +42% within the Southeast. Per store unit product sales ended up strongest within the West, California, Southeast, and South Central areas, with machine earnings earlier talked about the countrywide frequent.
  • On typical, avocado outlets observed Christmas week product gross sales of $1,117 and a amount of 901 items for each retail outlet.
  • Nationwide, the conventional value for Xmas 7 days improved by+29% to $1.24/machine. The common price ticket elevated by double digits for all areas starting from 19% within the Northeast to 39% within the Southeast.     

New 12 months’s Eve

  • Retail product sales of avocados reached $47.5M all through the New 12 months’s Eve 7 days, a doc giant in 4 yrs. Avocado amount was down -5% versus earlier 12 months, however up by +25% since 2019.
  • All areas contributed to the buck growth starting from 6% in California to +29% within the Southeast. For every retail retailer machine product gross sales had been greatest within the West, California, South Central, and Southeast areas. 
  • Retailers observed product gross sales of 1,127 items and $1,248 for every retail outlet all by means of the vacation break week.
  • Nationally, the conventional sale value for New 12 months’s Eve 7 days amplified by 25% to $1.11/machine. Typical value rose throughout all 8 areas of the US, starting from 9% to 36%.

HAB releases a trip recap nearly each quarter, masking avocado income tendencies for the corresponding vacation seasons and conditions. The retail recap report info product sales information all through the US all by means of specified vacation months, supplying insightful info for potential vacation break promotion getting ready. For rather more info about avocado product gross sales for every vacation, cease by

About The Hass Avocado Board

The Hass Avocado Board (HAB) exists to assist make avocados America’s most well-known fruit.  HAB is the one avocado agency that equips the entire international enterprise for achievement by amassing, focusing and distributing investments to handle and increase want for avocados in the US. HAB presents the market with consolidated provide and present market info, conducts weight loss plan examine, educates wellness professionals, and gives people collectively from all corners of the business to collectively get the job accomplished to growth that advantages anybody.  The enterprise additionally collects and reallocates assets to California and importer associations to reward exact international locations of origin in promoting their avocado model names to shoppers and customers throughout the US.